Some of my copywriting experience can’t be published due to confidentiality agreements, which is partially why this portfolio is a little weak. In lieu of those projects, I wanted to create some fake clients to display what I can do for you.
Client: A fashion brand with a demographic of women in their 20’s & 30’s. Let’s call it, ‘it girl’ .
First, let’s go over the tone. I’d ask the client what they’re looking for the copy to sound like. Do they want some simple, no-frills messaging? Maybe something a little more youthful or friendly?
We’d work together to establish guidelines for all messaging and communications from the brand.
It girl’s voice guidelines:
Youthful
Cool Girl
Pop Culture Refrences
Touches of Gen-Z voice but not alienating other demographics
“Sassy but not off-putting”